Models of Economic Growth Stimulation (on Materials of Parliamentary Proceedings in the State Duma of the Federal Assembly of the Russian Federation)

Mikhalyuk Valeriya Igorevna, candidate of political sciences, journal «Practical Marketing»; 39 building 3, Budennogo avenu, Moscow, 105275, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Russian economy lacks real large-scale investments. The economy should be supported by money, and obviously the budget can’t do it. Resources are limited and hence imbalances have place in regional and national economic development. One of the models is used to overcome the imbalances – the budget and its rational use. In long-term planning of national economic development the efficient budget model is one of the tools. But somebody is unaware that the Federal budget five times smaller than Bank loans. Budget and inflation are incompatible in our economy. But inflation expectations inhibit the economic growth. Although the economic growth potential in Russia is 6–8%. Manufacturing, agriculture, chemical industry, domestic and inbound tourism have essential potential for economic development. Russia is full of untapped capacities, there have place the excess labor force in enterprises and the great potential of cross-sectoral regional planning. Thus, there are exactly bases for economic growth.

Keywords: structural imbalances; ruble devaluation; strategic planning; budget; inflation; monopoly; monetary policy; investment; crisis; cross-sectoral links.

Complex Assessment of Sustainable Development of Enterprises Through Greening

Titova Natalya Aleksandrovna, Candidate of Science (in Economics), Associate Professor, Marketing Department, Novosibirsk State Technical University; 20, Karl Marx avenue, Novosibirsk, Russia, 630073 (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Kolocheva Vlada Vladimirovna, Candidate of Science (in Economics), Associate Professor, Marketing Department, Novosibirsk State Technical University; 20, Karl Marx avenue, Novosibirsk, Russia, 630073 (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Aim: to develop a comprehensive assessment of the methodological foundations of sustainable development of enterprises at the expense of their greening.
Tasks:
• reveal the essence of the concept of «ecologically sustainable development of the enterprise»;
• identify trends and indicators for assessing the sustainability of the enterprise, taking into account environmental factors;
• justify the methodical approach to the integrated assessment of sustainable development of enterprises.
Results: Proposed methodological approach to the evaluation of sustainable development of enterprises through greening taking into account environmental, economic and social development indicators. Also a methodical approach to integrated assessment for sustainable development of enterprises through greening, which combines five interrelated stages: classification and grouping of performance evaluation; comparative analysis of indicators; assessment of character of development of each direction of sustainability of industrial enterprises; the General assessment of sustainable development of industrial enterprises; determination of the nature of development of the enterprise. The research results provide scientific and methodological framework for integrated assessment of sustainable development of enterprises, which contributes to sound management decisions.

Keywords: sustainable development; competitiveness; greening; the quality of life of the population.

System Approach in the Organization of Control of Marketing Activity

Bashirov Islam Halidovich, Candidate of Economics, professor, dean of faculty of marketing, trade and customs affairs of M. Tugan-Baranovsky Donetsk national university of economics and trade; 31 Shchorsa str., DonNUET, Donetsk, 83050 (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article considers the system approach in the organization of process of marketing control, which allows to provide interaction of the system elements. In work the circle of tasks of the made marketing decisions is defined, the reasons which are the cornerstone of the made marketing decisions are specified. The considerable attention in the organization of control of marketing activity is paid: to information support, formation of models of process of control, system of structure of elements of control, hierarchy of the purposes and tasks. The basic principles of control of marketing activity are formulated.

Keywords: control of marketing activities; marketing decisions; commercial activities; marketing research; control principles.

Research of Consumers Preferences in the Mobile Phones Market of Primorski Krai

Martyshenko Natalya Stepanovna, Professor of Chair International Marketing and Trade, Vladivostok State University of Economy and Service; 41, Gogol str., Vladivostok, 690014, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The market of mobile phones, at all its huge scale, is subject to sharp fluctuations. In work the results of research of consumers preferences in the local market of mobile phones of Primorski Krai are presented. Estimates of preferences were made according to survey conducted by the author in October, 2015.The analysis of preferences was made for two segments of consumers: «students», «other consumers». In work the preferences on brands of mobile phones, at the prices of mobile phones are presented. Our researches have confirmed a hypothesis that the youth segment of consumers of mobile devices is most susceptible to occurrence of the new marks possessing expanded possibilities.

Keywords: local market; market of mobile devices; youth segment of the market; preferences of consumers; questionnaire.

Research of Consumers Preferences of Purchasing Food in Stores and Food Markets (on the Example of Volgodonsk)

Bondarenko Victoria Andreevna, doctor of Economics, Professor of the Department of Marketing and advertising, Rostov state economic University (RINH); 69, Bolshaya Sadovaya, Rostov-on-Don, 344002, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Kostoglodov Dmitry Dmitrievich, doctor of Economics, Professor of the Department of Marketing and advertising, Dean of the faculty «trading business» Rostov state economic University (RINH); 69, Bolshaya Sadovaya, Rostov-on-Don, 344002, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Emelianenko Inna Sergeevna, postgraduate student of the Department of Marketing and advertising, Rostov state economic University (RINH); 69, Bolshaya Sadovaya, Rostov-on-Don, 344002, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Aim. To determine the change in consumer preferences of purchasing food in stores and food markets of retail trade in small and medium cities of Russia on the example of Volgodonsk.
Tasks:
• analytical review of the results of marketing research conducted with a similar search targets for determining aspects of consumer preferences purchase food in small and medium cities;
• conduct marketing studies to clarify the specificity of the existing consumer demand for food in terms of its acquisition in small and medium cities.
Results. The authors investigated the changes of consumer preferences in terms of choice of place of purchase of food in small and medium-sized city, and analysed the motives for the modification of existing preferences, conducted marketing research, which helped clarify the current situation regarding consumer preferences in the acquisition of food.
Conclusions. Held at article marketing research combined with an analytical review of previously published marketing research results allowed to formulate the conditions for the implementation of the food trade in small and medium towns, to identify changes in consumer demand in relation to the location of the food purchases to reflect the role of food markets in typical small and medium-sized city.

Keywords: shops; food markets; consumer demand; retailing; marketing research; small and medium-sized city.

Social Media Marketing as a Tool of Formation and Promotion Restaurant Image

Nadtochy Veronika Aleksandrovna, Postgraduate student of Hospitality and Tourism Business Department, Plekhanov Russian University of Economics; 36 Stremyanny lane, Moscow, 117997, Russian Federation. The graduate of Haaga-Helia University of applied Sciences (Helsinki, Finland) in course Hotel, Restaurant and Tourism Management (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Social media marketing (SMM) as one of the effective methods of image management in the restaurant business is under consideration in the article. The features and stages of image formation in social networks are in the highlight. The author reveals the main tasks of social media marketing and methods of promotion the services of the restaurant business. In the article the basic metods of impact on consumers through social networks are highlighted. The author proposes the image advertising classification through social media marketing. The main task of the article is to determine SMM as an important element of strategic management on example of the restaurant business. At the same time, the consumer opinion management in social networks is defined as one of the important stages in the formation, promotion or retention of the company image.

Keywords: company image; social media marketing; service; restaurant business; social network; SMM Planner.

Vedic Coaching

Karev Anton Anatolyevich, Expert of non-prescriptive management, Vedic coaching Center; 92, Anatoliya str., Barnaul, Altai Region, 656049, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article presents the description of the author’s consulting technique «Vedic coaching». Similarities and differences with traditional coaching and mentoring are given. The key idea of the article is that indifference to God is the root cause of all problems and the sharply increased count of psychological trainings and seminars in the modern world is indirect proof. The second semantic context of the article boils down to showing what place the vedic coaching has in today’s business world and how it helps to solve urgent problems of management and marketing. There provides a list of problems facing the modern manager, in particular 4 inconveniences of common method «carrot and stick». In contrast to the above issues, there are given radical principles of the Vedic coaching, and a number of issues for «Vedic manager» that could lay ground for universal values. General provisions of coaching are explained in the article: how to help the person to turn to introspection and thus help him out of the intervention state. At the same time it is explained why a man can not ask the right questions to itself (who I am , why I am suffering, what to do) , and therefore needs the help of a coach.

Keywords: consulting; Vedic coaching; management; marketing; business; universal values; education.