Publications in the Journal "Practical Marketing" are included in the calculation systems of citation indices for authors and Journals. "Citation index" is a numerical index characterizing the importance of a given article and calculated on the basis of subsequent publications referring to this paper.

The Journal is indexed by the Russian Science Citation Index (RSCI) system - a bibliographic and abstract index realized as a database accumulating information about publications of Russian scientists in Russian and foreign scientific editions. The RSCI project has been developed since 2005 by the company "Scientific Electronic Library" (eLibrary.RU).