Multiplicative Effect of Educational Component of the Regions Investment Attractiveness in Non-linear Model of Development

Erikhov Mikhail Maksovich, Doctor of Technical Sciences, Acting Rector, Kurgan State University; Gogol Str. 25, Kurgan, 640669, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Kardinalova Olga Konstantinovna, Candidat of Technical Sciences, Head of the Administrative Department of the Rector, Kurgan State University; Gogol Str. 25, Kurgan, 640669, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In this work for the first time on the basis of existing experience of modeling in socio-economic systems is taken an attempt of replacement the common additive model of development of investment attractiveness of the region to multiplicative, where the educational (being the basis for HR) component of the investment attractiveness is an independent external variable cofactor. It is given the logical justification of such an approach and are shown the further prospects of application the multiplicative models in the analysis of the economical processes of the region and optimize the management of regional resources. With the methods of predicting the rating of investment attractiveness of the region based on the proposed multiplicative model potential investors can obtain more clear and reliable picture of the prospects of investing in this region and more accurately than by an additive model can to provide optimal distribution of the necessary investments the components of investment attractiveness of the region.

Keywords: higher school; investment potential of the region; investment appeal; regional project; model curve.

Competence of Graduates as a Resource for Region Competitiveness

Volgina Svetlana Vasilyevna, Candidate of Economic Science, Associate Professor at the Economics and Management Department, Volgodonsk Institute of Economics, Management and Law (branch) Southern Federal University; Mira ave. 47, Volgodonsk, Rostov region, 347380, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Pogorelova Natalya Viktorovna, Senior Teacher at the Economics and Management Department, Volgodonsk Institute of Economics, Management and Law (branch) Southern Federal University; Mira ave. 47, Volgodonsk, Rostov region, 347380, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

From the standpoint of new education policy special attention is focused on the creation of regional basic (pivotal) universities, aimed to become a «smithy of labor resources» for the region and to enhance its competitiveness. The imbalance between the degree programs of universities and the priorities of region development is revealed in the article. The starting point and even strategic aim of creating a basic university should be the reduction of imbalance between the region priorities, industry demands and capability of higher education in teaching graduates with desired competencies. Competences of graduates could be the resource that ensures the region competitiveness. Some problems of creation of regional basic universities are analyzed in the article. The methods of their solution by competency approach are considered.

Keywords: regional basic (pivotal) university; competitiveness of the region; competencies; key competencies.

New Opportunities for Business due to Introduction of Integrated Entertainment Zone «Primorye

Martyshenko Natalya Stepanovna, Candidate of Economic Sciences, Professor at the Department of International Marketing and Trade, Vladivostok state University of Economics and Service; Gogolya str. 42, Vladivostok, 690014, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In the article the problems of business due to introduction one of four gambling zones in Russia – an integrated entertainment zone «Primorye» are under discussion. The possible prospects and the threat of creation of a gambling zone in Primorsky Krai are considered, the estimation of potential competitors and consumers of the new product is given. New opportunities for great projects of tourist complex in Primorsky Krai are opened due to extension of benefits for business in connection with the Federal law «Free port of Vladivostok». The need to integrate the gambling business with the tourist complex of the region for synergies and development of regional infrastructure is pointed.

Keywords: Primorsky Krai; gambling zone; gambling business; games of chance; casino; business environment; investment; tourism; infrastructure.

Formation of a Jewelry Store Assortment Based on the Principles of Functional Zoning

Kalmin Nikolai Nikolaevitch, Postgraduate of Trade policy department of Plekhanov Russian University of Economics; Stremyanny lane 36, Moscow, 117997, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Zolotova Svetlana Valentinovna, Assistent Professor of Commodity research and commodity examination department of Plekhanov Russian University of Economics; Stremyanny lane 36, Moscow, 117997, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The key principle of the use of functional zoning is consistent separation of commercial enterprise space into separate areas, with specific utilitarian purpose and, in accordance with this, specific design. Such areas can be attributed to functional areas — providing convenience to customers when making a purchase and the company staff during the inventory process operations; and commodity areas — designed to maximize the benefits of presentation of assortment in the sales area. This article is dedicated to the organization, structure and filling of commodity area. Assortment policy of the company will play the decisive role, since the commodity area organization needs to clearly define which product categories will be implemented, how the individual headings are grouped together, the order of products range location in order to maximize the conversion of customers and thus ensure the sales growth. This article is devoted to the study and forecasting of the model range of the jewelry store, mainly focused on the mass market. As the result of analysis of current trade practices, interrogation of jewelry retail experts and identification of consumer preferences made up the structure of supply and demand in the domestic market of the Russian Federation, classification features were recommended as the main during planning and organization of commodity areas, there was held assessment of their significance for buyers and sellers.

Keywords: species assortment of jewelry; assortment planning; retail; category management; functional zoning.

Research of Preferences of Meat Products Buyers

Sandrakova Irina Valeryevna, Candidate of technical Sciences, Dean of Extramural Faculty, Kemerovo Institute (branch) Plekhanov Russian University of Economics; Kuznetsk Ave., 39, Kemerovo, 650992, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Zorkina Natalya Nikolaevna, Candidate of technical Sciences, associate Professor at the Department of Commerce, Kemerovo Institute (branch) Plekhanov Russian University of Economics; Kuznetsk Ave., 39, Kemerovo, 650992, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The embargo on meat to Russia from EU, the decrease in real disposable income and the increase in consumer prices for meat products have led to a reduction in its consumption. As a result the competition in the Russian market of meat products was increased. This makes it relevant to obtain reliable information about the main aspects of the population’s demand for meat products. The survey allowed studying consumer preferences by buying meat products. The study revealed: frequency of meat products purchase, preferences for types of purchased products, place of purchase, the cost of a purchase, the criteria that influence the choice by buying meat products. During the focus-group, which main participants were Kemerovo retail chains representatives, the main factors of competitiveness of meat and sausage products were identified.

Keywords: meat import; real disposable income; consumer price index; consumption of meat and meat products; demand for meat products; consumer preferences.

Method of Market Segmentation Based on Factor and Cluster Analysis on Example of Retail Sector of Pharmaceutical Market

Napalkova Anastasiya Alekseevna, Candidate of Economic Sciences, Associated Professor at the Department of Marketing, Commerce and Logistics, Far Eastern Federal University; V. Ayaks 10 Building G (22), Russky Island, Vladivostok, 690950, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Ovchinnikova Irina Aleksandrovna, Senior Teacher at the Department of Marketing, Commerce and Logistics, Far Eastern Federal University; V. Ayaks 10 Building G (22), Russky Island, Vladivostok, 690950, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The retail sector of pharmaceutical market research, which formed the basis of market segmentation using factor and cluster analyses, are presented in the article. Using the hierarchical clustering method, factor analysis and k-means clustering method for market segmentation allowed conclude: factor analysis and k-means clustering method gives more accurate result of the consumer segmentation vs. hierarchical clustering. Obtained during the research information could help in understanding the ulterior motives of consumer behavior, as well as the reasons for their change in regard with the choice of a pharmaceutical company. The research results are addressed to operators of the retail and distribution sectors of the pharmaceutical market, who are interested in market segmentation and development of target marketing programs for certain segments.

Keywords: market segmentation; pharmaceutical market; factor analysis; cluster analysis; marketing research.