Development Prospects of the Car Rental Market in Primorsky Krai

Martyshenko Natalya Stepanovna, Candidate of Economic Sciences, Associated Professor of the Department of Marketing, Commerce and Logistics. Far Eastern Federal University; bukhta Ayaks 10, build G(22), Russian Island, Vladivostok, 690022, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article is devoted to investigation of influence of changing macroeconomic parameters and institutional conditions on the development of the car rental market in the regions of Russia. Mechanism and problems of organization and development of car rental market in different regions of Russia are also identified. In the article the experience of car rental business in Europe and the United States is summarized; the systematization of the forms and range of car rental services in Russia is given; social and economic problems impeding the development of car rental in different Russian regions are analyzed. The reasons for the highest growth of car rental market in Primorsky Krai among Russian regions are analyzed and systemized. The motives of the car services consumers and factors limiting market development in the region are identified. Market leaders in car rental in Primorsky Krai are identified. The range of car rental services and prices in the region are analyzed. The results of a comparative analysis of the per hour rent cost and the private car in various classes are presented. The prospects of development of car rental market in connection with the new opportunities arising from the transition of the city Vladivostok to the new status of Porto-Franco are identified.

Keywords: regional economy; Porto-Franco; car business; car rental market; services market infrastructure.

Assessment of the Regional Consumer Market of Food Products of St. Petersburg in Terms of Import Substitution

Krasyuk Irina Anatolyevna, doctor of Economics, Professor, Professor, Deputy Director for scientific work of Higher school of internal and external trade, Peter the Great St. Petersburg Polytechnic University, Polytechnicheskaya 29, Saint Petersburg, 195251, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Fedyunina Anna Nikolaevna, 2-year student, Higher school of internal and external trade, Peter the Great St. Petersburg Polytechnic University, Polytechnicheskaya 29, Saint Petersburg, 195251, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article discusses the state of retail trade in the Russian Federation, the assessment of the regional consumer market of food products of St. Petersburg in conditions of import substitution. Examines the impact of economic sanctions on the provision of citizens with basic foodstuffs. The role of the use of marketing techniques to increase sales of food products. The role of the use of marketing techniques to increase sales of food products.

Keywords: retail trade; food products; food consumption; economic sanctions; marketing technology.

Research of Interest for Foreign Languages Additional Study of Economic Trends Bachelors

Bondarenko Viktoriya Andreyevna, doctor of Economics, head of the Department of Marketing and advertising, Rostov state economic University (RINH), St. B. Sadovaya 69, Rostov-on-don, 344002, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Pisareva Ekaterina Vladimirovna, Ph. D., associate Professor of Marketing and advertising, Rostov state economic University (RINH) St. B. Sadovaya 69, Rostov-on-don, 344002, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Kaznacheeva Svetlana Nikolyevna, Ph. D., associate Professor of the Department of innovative technologies of management of the Kozma Minin Nizhny Novgorod State Pedagogical University (Minin University), Ulyanov str. 1, Nizhny Novgorod, 603950, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Goal. Evaluation of the existing motivation to learn foreign languages by students of economic trends and the appropriateness of offering them appropriate educational services.
Tasks:
• survey of students studying at the second, third and fourth years to Refine their interest and motivation to learn foreign languages;
• identify interest in acquiring profound knowledge in foreign languages on a reimbursable basis; clarification of the amount of the expenses that listeners are willing to spend on language training;
• determining the feasibility of proposal of master’s programs such as foreign languages.
Methods: analysis and synthesis, market research in the form of a questionnaire survey.
Results. Investigated the motivation of bachelors (marketers and advertisers) to learn a foreign language, and also indicate the willingness of the additional costs of the language training.
Conclusions. With the growth of motivation of students on the basis of correct communication with them and correct them offers educational services, center of language training at University will be successful, as well as offer master’s programs in a foreign language would be justified.

Keywords: motivation; study; survey; foreign language; language center.

Research of Consumer Attitudes to Advertising in Social Media

Moiseenko Irina Valeryevna, Senior Lecturer of the Department of Marketing, Commerce and Logistics. Far Eastern Federal University; bukhta Ayaks 10, build G(22), Russian Island, Vladivostok, 690022, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The impact of social media on the future Internet advertising market development, the main types and features of advertising in social media, the ranking of social networks in the world and Russia are under consideration in the article. The results of the research of consumer attitudes to different types of advertising in social media via an online survey is conducted. The creation of the questionnaire and the survey was carried out using Survio service, then a link to the survey was placed in social networks «Vkontakte» and «Odnoklassniki». Based on the research results the recommendations to major professional participants of the advertising market in social media were developed.

Keywords: advertising in the Internet; social media; advertising in social networks; consumer attitudes to advertising in social networks.

Developing the Integrated Marketing Communication Mix in the Activities of Russian Sports Federations

Naumov Vladimir Nikolaevich, Doctor of Science, Economics, professor of SPbSEU; Sadovaya str. 21, Saint-Petersburg, 191023, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Mironova Liubov Alekseevna, Postgraduate student of SPbSEU; Sadovaya str. 21, Saint-Petersburg, 191023, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The activities of sports federations is extremely versatile and is characterized by a wide range of stakeholders. Through interaction with its stakeholders the federations increase its social effect and ensure the fulfillment of its functions. The events of the Games of the XXXI Olympiad have complemented the communicative tasks of the Federations by highlighting the necessity of restoring the reputation and credibility with the international community. The creation of an attractive image, the high reputation and the credibility of sports federations is a complex and lengthy process that requires science-based approaches to the development of communication strategies and the creation of methods of their realization. The article proposes complexes of marketing communications aimed at the development and promotion of sports in the country, the formation of the image of the Federation in the eyes of the broad domestic and international public, government agencies and the commercial sector. To address the issue of the choice of the communication channel there is the technique in the article which allows to optimize the complex of integrated marketing communications by means of using expert assessment. Its use is examines on the example of the choice of the social networks (VKontakte; Facebook; OK) for the purposes of image creation of sports federations. However, this technique can be used to the examination and justification the choice of any other types of channels.

Keywords: sports federations; sports marketing; integrated marketing communications; sports promotion, marketing of trust, reputation marketing, image, sport development.