Situation on the Market of Consumer Goods of Primorski Krai in the New Economic Environment

Martyshenko Natalya Stepanovna, Professor of chair International marketing and trade, Vladivostok state university of economy and service; 41 street Gogol, Vladivostok, 690014, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In 2014 Russia has been sanctioned by the USA and its allies. Russia in turn has undertaken a number of retaliatory measures. It affected Russian consumer market. The article presents the results of the research of the consumer goods market of Primorski krai in the new economic conditions. The research was carried out by population questionnaire survey in following directions: an estimation of change of the structure of goods and services consumption; an estimation of change of the food market with the introduction of restrictions on agricultural import from the USA and EU; an estimation of the consumers’ reaction on sharp changes of exchange course.

Keywords: market of consumer goods; questionnaire; food and non food goods; demand; population expenses.

Conception of Industrial Marketing and its Target – Competition Ability

Martinenko Oksana Vladimirovna, Candidate of science (economy), docent of chair of management Kaliningrad’s filial of Russian university of cooperation. Kaliningrad, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Senuk Alexey Alexeevich, Applicant Chair of marketing and trade deal Kuban State University. Krasnodar, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Veklova Evgeniya Victorovna, Applicant Chair of management and trade technology Krasnodar Cooperative Institute. Krasnodar, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article is devoted to research of modern views to industrial marketing, this is illustrated the author’s approach to basing of necessity and transfer to conception of holistic approach in organization’s marketing.

Keywords: industrial marketing, organization’s marketing, competition, competition’s ability.

Research of Features of Internal Marketing in Dealing of Modern Higher Educational Schools of Kuban

Vandrikova Oksana Vladimirovna, Applicant, Krasnodar cooperative institute; 168/1, M. Sedina street, Krasnodar, 350015, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Hodireva Tatjana Viktorovna, Applicant, Krasnodar cooperative institute; 168/1, M. Sedina street, Krasnodar, 350015, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article is devoted to description of results for field marketing research, which was realized in contingent of students with target to appraisal marketing and commercial potential of service of additional professional education. These results can be used in marketing activity of higher educational schools.

Keywords: internal marketing, additional professional education, marketing research.

Methodology of Evaluation of the Marketing Activities of Sports and Recreation Organizations

Ermakova Janna Anatolyevna, Doctor of Economics, Professor, Head of the Department of Personnel Management, Service and Tourism, Orenburg State University; 13, Prospect Pobedy, Orenburg, 460018, Russia

Vyazikova Galina Vladimirovna, Senior Lecturer, Department of Marketing, Orsk Humanities Institute of Technology Institute (branch) of Orenburg State University; 15a, Mira avenue, Orsk, Orenburg region, 462403, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

This article presents a methodology for a quantitative and qualitative evaluation of marketing activities of organizations providing health and fitness services. The system of indicators to assess the effectiveness of the organization in each direction of marketing is made. The practical applicability of the authors’ proposal is shown by the example of the marketing activities of organizations sports and recreational spheres in Orsk, Orenburg region.

Keywords: sport and health services; evaluation of marketing activities; marketing system performance; marketing mix.

Social Efficiency of Territorial Marketing on example of Rostov Region

Pogorelova Natalia Viktorovna, Assistant professor at the Department of Economics and Management, Volgodonsk Institute of Economics, Management and Law, Branch of Southern Federal University; 47, Mira av., Volgodonsk, Rostov region, 347360, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In terms of interregional competition a key success factor may be to maximize the social impact by using instruments of territorial marketing. Competition between territories takes place for consumers, such as local people, entrepreneurs, investors, visitors, potential residents, authorities. The satisfaction of social needs of internal and external consumers by using instruments of territorial marketing is able to bring the region to a qualitatively new level of socio-economic development. The article considers the Rostov region experience in applying the territorial marketing tools that contribute to satisfaction of social needs of the main target groups of consumers.

Keywords: social efficiency; territorial marketing; consumers; tools of territorial marketing.