Marketing Activities of the University: the Structure, Management and Content

Shevchenko Dmitry А., Doctor of economic sciences, professor, head of chair Marketing and Advertising of the Russian State University for the Humanities (This email address is being protected from spambots. You need JavaScript enabled to view it.)

This article aims to shed light on their practical experience in managing marketing activities the university. The article discusses the features of university governance in the new market conditions. The aim is to explore the peculiarity of the Russian experience of formation and development of university management in a competitive higher professional education market and analyze the management of marketing at leading universities in the USA.

Keywords: the marketing activities of the university; marketing service; Department of PR; the structure of the marketing activities of the university; features of marketing management of the university; Objectives, functions and content of marketing activities of the university.

Service as a Marketable Product in the Socio-economic Space

Sergienko Elena S., Ph.D. Economics, Department of Marketing and Business Communication, Southern Federal University (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In the article the author’s view on the incarnation of the product in the commodity form and in the form of services. Systematized complex of consumer services and classification of the market of services on the basis of the process of implemented actions. Peculiarities of services, depending on the classification of the group.

Keywords: services, service industries, marketing, market, market products, buying and selling, market participants, classification of services, service.

Competition of Regions: Fight for the Manpower

Vasilyeva Anjelica V., Professor of the Amur state university Blagoveshchensk the Amur region (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In article it is shown that population of the Amur region decreases annually. Manpower promptly migrates to the central, siberian and southern regions of the country. In 2011 the migratory increase in population is recorded only in 40 subjects of Russia. The executed selection of regions allowed to determine potential competitors of the Amur region with whom the region should compete in the near future for a mobile manpower by the number of the busy.

Keywords: competition of regions; manpower; migratory decrease; Amur region.

Tendencies of Development Trailering in Russia

Martyshenko Natalya S., Ph.D. in Economics, Professor, Department Marketing and commerce, Vladivostok state university of economy and service (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Loksha Anna V., Ph.D. in Linguistics, Senior lecturer, Department Marketing and commerce, Vladivostok state university of economy and service (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In work possibilities and prospects of development of trailering in Russia are considered. Trailering versions are defined. Necessity of creation for Russia developed roadside infrastructure for the purpose of development of trailering and caravaning is proved. Trailering promotes formation of open transport corridors for carrying out of the friendly international expeditions assuming use of caravan tracks of research, tourist and sports appointment. The developed countries of the world have stored considerable experience in development of trailering which is necessary for considering by working out of programs of development of trailering in scales of the country and regions. In work features of trailering worldwide are considered. The international experience of increase of efficiency of trailering through camping-industry development is generalised.

Keywords: trailering; internal tourism; entrance tourism; caravanning; camping; extreme tourism; tourist infrastructure; tourist route.