Method of Demand Research in the Services Market of Business Education

Napalkova Anastasiia A., Ph.D. in Economics, Associated Professor of Marketing, Commerce and Logistics Dep., School of Economics and Management, Far Eastern Federal University; 713 G Building 22 (G),10, v. Ayaks, Russkii Island, Primorskii Region, 690950, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Ovchinnikova Irina A., Senior lecturer of Marketing, Commerce and Logistics Dep., School of Economics and Management, Far Eastern Federal University; 713 G Building 22 (G),10, v. Ayaks, Russkii Island, Primorskii Region, 690950, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Sheveleva Karina V., the 1st course undergraduate of the direction «Management», Marketing program, Far Eastern Federal University; 713 G Building 22 (G),10, v. Ayaks, Russkii Island, Primorskii Region, 690950, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The demand research method in the services market of business education is presented in this article, the results of enterprises heads poll of Primorsky Krai in relation to the organization of training and retraining their employees are presented. The factors defining demand for services of business education are revealed. Relevance of demand research for adoption of administrative decisions by operators of the services market of business education is proved.

Keywords: services market of business education; the demand research method; professional education; professional development; the factors defining demand for business education services; market researches; business education.

Internet Marketing in University: New Principles of Customer Oriented Marketing

Shevchenko Dmitriy A., PhD, Head. Univ. marketing and advertising of the Russian State University for the Humanities, an honorary member of the Guild of Marketers. Moscow, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article discusses the features of marketing management college in the Internet. Formulate and propose concrete structure content of the main page of the university, the basic principles of customer-oriented content.

Keywords: internet marketing in university; website of the university; target public and audience; customer-centric content; structure of the university site content.

Status and Trends of the Market Health and Fitness Services of Orenburg Region

Vyazikova Galina V., Senior Lecturer, Department of Marketing, Orsk Humanities Institute of Technology Institute (branch) of Orenburg State University; 15a, Mira avenue, Orsk, Orenburg region, 462403, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In this article the results of market research of health and fitness services in the Orenburg region are presented. The influence of factors of the marketing environment is studied and their importance in the work of fitness centers and fitness clubs is determined. The structure of the market and its trends for the period 2009 – 2013 are examined. Assumptions for further market development of physical culture and sports are presented.

Keywords: health and fitness services; classification of services; factors of the marketing environment.

Market Research in Natural Sausage Casings in Russia

Shevchenko Dmitriy A., PhD, Head. Univ. marketing and advertising of the Russian State University for the Humanities, an honorary member of the Guild of Marketers. Moscow, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Klevtsova Larisa N., lecturer of marketing and advertising RSUH, member of the Guild of Marketers

The aim is to explore and assess the overall structure of the market dynamics of sausage casings. Estimate total and production of natural sausage casings. To analyze the level of prices by product categories. To analyze the dynamics and structure of imports and exports of natural casings and raw intestines. Finally give general market trends, sausages and pork in Russia.

Keywords: marketing research; market natural sausage casings; market segmentation; export and import; sausage casings market trends in Russia.