Decision to Bye: Emotional Aspect

Isaev Aleksandr Arkadyevich, Doctor of Economics, Professor of International Marketing and Trade Department of Vladivostok State University of Economics and Service; 41, Gogol street, Vladivostok, 690014, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The main provisions of bioinformatics psychology (bio-quantum psychology, cyborg-psychology) are presented. The author’s interpretation of the concepts of «feelings», «emotion» through bioin-formatics psychology is given. Three laws of bio-quantum interaction and two laws of irrational thinking are identified. An original mechanism of decision to purchase on an irrational level is given. The basic laws of purchase decision on an irrational level are identified.

Keywords: bioinformatics psychology; bio-quantum; emotion; irrational thinking; sale.

Research of Influence of Cross-Cultural Differences on Behavior of Consumers in the Business Market

Noskova Elena Viktorovna, Cand.Econ.Sci., associate professor of the chair of marketing, commerce and logistics Far Eastern Federal University, Vladivostok; 8, Suhanova Street, Vladivostok, 690950, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Romanova Irina Matveevna, Doc. Econ.Sci., professor of the chair of marketing commerce and logistics Far Eastern Federal University, Vladivostok; 8, Suhanova Street, Vladivostok, 690950, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In article it is noted that globalization and development of international trade lead to increase in streams of goods (services, ideas) through borders of the countries and cultures, that increases relevance of cross-cultural researches. The purpose of this study is to develop methodological tools to assess the effect of cross-cultural differences in the consumer behavior in the business market. As part of methodical approach, the author puts together a model of culture based on three structural elements reflecting the values of the country’s business culture and the characteristics of the material and institutional environment adapted to the specificity of the market of industrial roundwood. The offered technique is approved on the example of the certain countries of the Pacific Rim (China, Russia, the USA). The article provides the results of an expert survey, which are used by the author to construct matrices of combination of the elements of the model of culture and consumer behavior.

Keywords: cross-culture; consumer behavior; methodology of study.

The Basic Characteristics of Model of Consumer’s Choice in Purchasing of Light Commercial Vehicle in 2014–2015 years

Chechetka Evgeniya Leonidovna, Applicant, Chair of management and trade technology Krasnodar Cooperative Institute (filial branch) Russian University of Cooperation; 168/1, Sedin-street, Krasnodar, 350015, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article is devoted to present of results for author’s research of basic characteristics of model of consumer’s choice in purchasing of light commercial vehicle in 2014-2015 years in region of Kuban. The author selected and characterized the assessment of respondents, which can be used to increasing of marketing and sales of light commercial vehicle.

Keywords: light commercial vehicle; factors of consumer’s choice; purchasing of light commercial vehicle; benchmarking.

Marketing Researches of Life Quality in Single-industry Settlements

Gutova Svetlana Vladimirovna, PhD, professor of the department of marketing and communications, ITMO University; Kronverkskiy prospekt, 49, St. Petersburg, 197101, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Zorkina Natalia Nikolaevna, Candidate of the technical scientists, docent of the trade chair, University of Kemerovo (filial) Russian Economy University of name G.V. Plehanov Plekhanov Russian University of Economics; 39, Kuznetsky prospect, Kemerovo city, 650992, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Korsakova Irina Vitalievna, Candidate of the technical scientists, docent of the trade chair, University of Kemerovo (filial) Russian Economy University of name G.V. Plehanov; 39, Kuznetsky prospect, Kemerovo city, 650992, Russia (kotk123@ yandex.ru)

The article considers the main approaches to assessment of the quality and living standards of the population. The target of the researches was to clarify the satisfaction at quality of life and determination of the sphere of life, which causes the largest inconvenience, on the example of single-industry settlement of Kuzbass. The analysis of the result of marketing researches allowed to estimate the quality of services, to find the key factors, influencing the estimation of the quality of life of the population of single industry settlements were proposed.

Keywords: quality of live; standard of living; marketing investigation; single-industry settlement; completeness and quality of services comfort of living.

Marketing Analysis of Business Portfolio of a Company

Solovyeva Dina Vitalyevna, PhD, professor of the department of marketing and communications, ITMO University; Kronverkskiy prospekt, 49, St. Petersburg, 197101, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Emtsova Marina Gennadyevna, Senior lecturer of the chair of marketing Saint-Petersburg State University of economics; Sadovaya st. 21, St. Petersburg, 191023, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In this article the various approaches towards description of business portfolio of a company are studied, a structured method to describe the business portfolio in the context of a multifactor market system is suggested. The method is based on the principles of a marketing approach and proactive development of business activities and allows to solve the strategic and operational tasks of business portfolio management both on the level of business units and on the level of the product range.

Keywords: marketing analysis; business structure; business portfolio; market structure.