Problems of the Society Food Support and Development of Environmental Marketing

Kostoglodov D.D., dean of faculty «Trade business» of Rostov state economic University (RINH) , doctor of economic Sciences, Professor. Rostov-on-Don, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Bondarenko V.A., doctor of economic Sciences, assistant professor, department «Marketing and advertising» of Rostov state economic University (RINH). Rostov-on-Don, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Guskov A.I., graduate student, department «Marketing and advertising» of Rostov state economic University (RINH). Rostov-on-Don, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The authors in article consider the problem of disparity in food production and population growth in the planetary scale and analyze the various trends for the disparities overcoming. The ecological marketing is currently the method of choice. The ecological marketing allows rationalizing production and distribution of food products without the social tension growth in the societies and without the excessive environmental impact on the territory.

Keywords: disparity; foodstuff; ecological marketing; organic food.

Matrix of the Choice of Strategy of the Cooperative Organizations of Republic of Belarus by Generalizing Estimates of Their Marketing Environment

Grishina Vera Tikhonovna, Candidate of Economic Sciences, associate professor of chair of Management of Public Educational Institution of Higher Professional Training of the Moscow region «Financial and technological academy» (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Bondarenko Oksana Grigoryevna, Candidate of Economic Sciences, senior teacher of Establishment of education «The Belarusian trade and economic university of consumer cooperation», Gomel (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In article importance of a solution of the problem of a strategic choice of the directions of development of the organizations is noted. In work systematization of instruments of development of strategy of the organization on basic elements of this process, a matrix of a choice of strategy of the organizations of consumer cooperation of Republic of Belarus by generalizing estimates of the external and internal environment is presented.

Keywords: complex analysis; environment; internal environment; organization strategy.

Strategic Experiential Modules in Communication with Consumers

Melnik Tatiana I., Candidate of Economic Sciences, Senior Lecturer of Marketing and Advertizing Chair, Volgograd State University. Volgograd, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article is devoted to the psychological and sociological basis of influence of experiential marketing on the consumers behaviour. The material is illustrated with examples of strategic experiential modules application in a variety of marketing communication instruments: advertising, product placement, event-marketing, online instruments, crowdsourcing, charity and others.

Keywords: experiential marketing; strategic experiential modules; communication instruments; consumer behaviour.

Kinomarketing: Theory and Practice of Promoting. Part Two. Kinomarketing a Practice: Promoting Films

Shevchenko Dmitriy A, Doctor of Economics, professor, head of marketing and advertising of the Russian State University for the Humanities, an honorary member of the Guild of Marketers. Moscow, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Kinomarketing – activity aimed at meeting the needs and demands of the audience , as well as profit from the sale of the movie. The article highlights practical approaches to understanding the status and razvitiyarossiyskogo kinomarketinga. Empirical base for the study of problems of promotion of films in Russia, was the film «Brest Fortress».

Keywords: kinomarketing; russian cinema industry; film industry; film distributor; niche marketing; promotion; film «The Brest Fortress»; costs; box office; advertising budget.