Issue is available for downloading in PDF format. Download >>
Problems of the Society Food Support and Development of Environmental Marketing
The authors in article consider the problem of disparity in food production and population growth in the planetary scale and analyze the various trends for the disparities overcoming. The ecological marketing is currently the method of choice. The ecological marketing allows rationalizing production and distribution of food products without the social tension growth in the societies and without the excessive environmental impact on the territory.
Keywords: disparity; foodstuff; ecological marketing; organic food.
Matrix of the Choice of Strategy of the Cooperative Organizations of Republic of Belarus by Generalizing Estimates of Their Marketing Environment
In article importance of a solution of the problem of a strategic choice of the directions of development of the organizations is noted. In work systematization of instruments of development of strategy of the organization on basic elements of this process, a matrix of a choice of strategy of the organizations of consumer cooperation of Republic of Belarus by generalizing estimates of the external and internal environment is presented.
Keywords: complex analysis; environment; internal environment; organization strategy.
Strategic Experiential Modules in Communication with Consumers
The article is devoted to the psychological and sociological basis of influence of experiential marketing on the consumers behaviour. The material is illustrated with examples of strategic experiential modules application in a variety of marketing communication instruments: advertising, product placement, event-marketing, online instruments, crowdsourcing, charity and others.
Keywords: experiential marketing; strategic experiential modules; communication instruments; consumer behaviour.
Kinomarketing: Theory and Practice of Promoting. Part Two. Kinomarketing a Practice: Promoting Films
Kinomarketing – activity aimed at meeting the needs and demands of the audience , as well as profit from the sale of the movie. The article highlights practical approaches to understanding the status and razvitiyarossiyskogo kinomarketinga. Empirical base for the study of problems of promotion of films in Russia, was the film «Brest Fortress».
Keywords: kinomarketing; russian cinema industry; film industry; film distributor; niche marketing; promotion; film «The Brest Fortress»; costs; box office; advertising budget.