Indicators and Criterias of Sustainable Economic Development of Russia Federal Districts

Galkina Galina Stanislavovna, upper teacher, Moscow Institute of state and corporate management (MISCM), Russia; 21, p. 21, Electrozavodskaya street, Moscow, 107023, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

There are considered the issues of forming a monitoring mechanism within the concept of sustainable economic development of Russia Federal districts. Sums up the need to identify the complex of sustainable development criteria and indicators. It shows the world experience in the field of sustainable long-term economic and environmental sustainability. Discusses approaches to the problem of sustainable development: weak and strong sustainability, and, also, technogenic path of economic development. Formulates the criteria of sustainable economic development of the of Federal districts, which are determined by three basic harmonized and balanced components: economic, social, ecological. The author proves complexes indicators of sustainable economic development, taking into account national trends and regional peculiarities of development of territories, on the basis of leading socio-economic and environmental performance consistent with the criteria.

Keywords: sustainable development, Federal district, the monitoring mechanism, indicators and criteria of sustainable development.

Reduction of Currency Risks in the Activities of the International Holding in Conditions of Active Marketing Policy

Nikulina Olga Valerievna, doctor of economic sciences, associate professor, professor of chair « World economy and management department», Kuban State University; street Stavropol,149, Krasnodar, 350040, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Shalamova Tatyana Alexandrovna, graduate student of «World economy and management department», Kuban State University; street Stavropol,149, Krasnodar, 350040, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article deals of currency risks in the activities of the international holding and mitigation in the context of active marketing policy. The definition of currency risks, the main causes of risks in international business. Justified entity hedging currency risk in the financial risk management of the international holding and listed derivatives management. These tools reduce of currency risks in the activities of the international holding on the example of LVMH.

Keywords: currency risk; hedging; marketing politic; the international holding.

Features Purchasing Behavior of Teenagers in the Market of Kabardino-Balkaria

Tappaskhanova Elizabeth Oyusovna, Associate Professor, Department of Management and Marketing, Associate Professor, Kabardino-Balkaria State University J.M. Berbekov, Institute of Business Administration, Marketing and Tourism; 173, st. Chernyshevsky, Nalchik, Kabardino-Balkaria, 360004, Russia (tappazliza777 @ mail .ru)

Bischekova Fatima Ruslanovna, Assistant Professor of Management and Marketing, Kabardino-Balkaria State University J.M. Berbekov, Institute of Business Administration, Marketing and Tourism; 173, st. Chernyshevsky, Nalchik, Kabardino-Balkaria, 360004, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Khandokhova Zalina Arsenovna, Art. Lecturer, Department of Management and Marketing, Kabardino-Balkaria State University J.M. Berbekov, Institute of Business Administration, Marketing and Tourism; 173, st. Chernyshevsky, Nalchik, Kabardino-Balkaria, 360004, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article describes the teenage market and proves the necessity and relevance of the study of consumer behavior in adolescents. Marketing research, which was conducted among adolescents Kabardino-Balkaria, was aimed at revealing the behavior of adolescents in the market and their relationship with brands. Study participants were segmented the following attributes: gender, age, as well as their belonging to rural and urban populations. Based on the study it was found that adolescents Kabardino-Balkaria are not much different from their peers abroad, however, their buying behavior is somewhat different from the behavior of adolescents and their relationship to the brand in foreign countries. Make their own adjustments to the manifestation of these features such factors as culture, mentality, customs and traditions. All these circumstances require market makers to develop appropriate marketing programs for this segment of the market.

Keywords: marketing research; tween market; buying behavior; market segmentation; trademark; brand; branding.

Women’s employment Demographic Policy in Modern Russia

Mosakova Elizaveta Alexandrovna, PhD, Senior Lecturer at the Faculty of global processes of Moscow State University; 1, b. 51, Leninskie Gory, Moscow, 119991, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

This article discusses the impact of the global problem of women’s professional employment on fertility in the modern world. In this article discusses factors related to women’s employment in the labor market. Such as a system of value orientations and place in it the employment of women in the family and in the labor market, and the need for women to combine dual employment. For effective population policies to increase growth in the birth rate is very important to consider these factors.

Keywords: globalization, fertility, reproductive behavior, employment status, labour-market, value system, population policy.

Large-size Billboards: AreThey Really Effective

Salnicoff Alexander Mihaylovich, assoc. prof., PhD, assoc. prof. of Management and Marketing department, Yaroslavl branch of MESI, 3, Bolshiye Polyanki st., Yaroslavl, 150023, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The paper is dedicated to estimating of the effectiveness of large-size outdoor advertising (more than 200 sq. ft.). Previously suggested model based on Pierre Verhulst’s curves has been successfully applied to large-size billboards located in Yaroslavl. The general finding is that large-size billboards are less effective that “standard”-size (20?10 ft.) due to less generated ad views and higher cost of each one. The brief analysis of media schedule optimization techniques shows that large-size billboard will be always useless in scheduling process due to their characteristics. The paper is addressed to both researcher involved in marketing studies and advertising/marketing professionals.

Keywords: outdoor advertising; large-size billboards; media measurement; advertising detection; advertising efficiency; Verhulst’s curves; logistics cureves; sigmoids.