The features of organization competitive process and appraisal of competition’s activity of enterprises of russian transport machinery building

Bespalko Vitalij A., Candidate of science (economy), docent Head of chair of economy and management Krasnodar Cooperative Institute. Krasnodar, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

This article is devoted to presents od results for marketing research, which illustrated the features of competition’s process in industry with limited competition – transport machinery building of Russia. The author described the industry’s system of barriers, presented the appraisals of competitors about competitive conjuncture and specific of enterprises management on markets with limited competition.

Keywords: competition; limited competition; transport machinery building, industry’s system of barriers for competition.

37 questions that have to ask producer of innovation product

Tokarev Boris E., Ph.D., Associate Professor of Marketing, Department of Marketing, State University of Management, Moscow, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article is devoted for consumer innovation products analysis. The model of consistent analysis for interaction stages consumer with product is discussed that includes 37 questions. Example for innovative medical test demonstrates merits of suggested model.

Keywords: innovative product; innovative market; consumer behavior; customer.

The peculiarities of the marketing management of russian retailers

Krasyuk Irina A., Doctor of economic sciences, professor of the Department «Organization of production and marketing» of the Don state technical University, Rostov-on-Don, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Oplesnina Elena E., Senior lecturer, aspirant of the Department «Organization of production and marketing» of the Don state technical University, Rostov-on-Don, Russia

The Modern market influence the formation and functioning of different formats shopping contents, which are characterized by a set of specific trade and technological operations. Marketing management of trade-technological system of retail trade involves targeted marketing planning, optimization and control of trade and technological systems of various formats of retail enterprises, ensuring the reduction of costs, increase of efficiency and a marketing-oriented trade and technological solutions.

Keywords: trade network; the format of commercial enterprise; marketing management of trade-technological system.

Client satisfaction with services rendered as a contemporary marketing tendency and the source of client loyalty – case of the brand BMW Croatia

Valentina Pirich, Doctor of Science, Professor of Zagreb School of Economics and Management (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Maya Martinovich, Doctor of Science, Professor of Zagreb School of Economics and Management, Head of the Department of Marketing and Communications (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Juro Nyavro, Doctor of Science, Dean and Founder of Zagreb School of Economics and Management (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In the article authors submit the theses about the modern marketing concept which takes out into the forefront for marketers, both researchers, and practicians, a concept of growing importance of client’s satisfaction with the rendered service, whether there is a question about the sale service, or about the after-sale service. The current marketing trend pays special attention to a concept of expanded goods in a context of the rendered services, than in addition enriches all its contents. At the same time it serves execution of client’s expectations, is a source of competitive advantage of the company, a source of client’s loyalty and, at last, thanks to it, a source of profitability of the company.
Research and analysis are carried out on the example of the producer a luxury premium production – the cars of BMW brand presented in the market of the Republic of Croatia by the company «Thomich and Co. Limited Company» which the increasing attention gives to the client’s satisfaction with the rendered services in the field of sales and service, thereby trying to put the client and compliance to its expectations in the center of the business. The principles which are set by «BMW Group» which in a basis of the strategy and the long-term concept of development of the company puts control of the client’s satisfaction are also considered.

Keywords: client’s satisfaction; loyalty; studying of quality of services; premium production.

How to be a marketer: professional standards for the training of specialists in higher education

Shevchenko Dmitry А., Doctor of economic sciences, professor, head of chair Marketing and Advertising of the Russian State University for the Humanities. Moscow, Russia(This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article is devoted to finding problems definition of professional standards for training in the field of marketing in higher education. A special role is played by professional associations and universities to determine the necessary professional competencies at various levels of responsibility and activity profile.
Keywords:Institution of higher education; preparations in the field of marketing; professional standards; a functional map; Professional Association of Russia; the labor market; the education market

Keywords: higher education; training in marketing; professional standards; functional map; Russian professional associations; labor market; education market.