Analysis of Social-Ethical Marketing Concept in the Food Industry

Mitrofanova Nadezhda Vladimirovna, Candidate of Economic Sciences, Associated Professor at the Department of Economics and Management, Admiral Ushakov Maritime State University, Lenin ave. 93, Novorossiysk, 353918, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In this research the author attempts to estimate implementation of the social-ethical concept of marketing in the food industry in modern economical conditions in Russia. During the research applied methods are used: expert evaluation method, organoleptic method of product quality determination, comparison method. Eventually the group of experts with the author’s leadership estimates the share of social-ethical production in experimental selection of food products. The state and public interests by using the social-ethical concept of marketing in the food industry are proved. On the example of the Russian food industry the new trend of marketing – pseudo-social-ethical concept that in fact not related to marketing — is defined.

Keywords: concept of social-ethical marketing; food industry; counterfeit production; positioning.

Analysis of Car Buyers Opinions in the Context of the Most Optimum Advertising Sources Choice in Crisis Times

Zolotarev Aleksey Vladimirovich, Candidate of Economic Sciences, assistant professor of marketing, Volgograd State University; Universitetskiy av. 100, Volgograd, 400062, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Zolotareva Maria Nikolaevna, Candidate of Economic Sciences, Deputy Director of Marketing, Automotive Holding Company «Volga-Rast»; st. Zemlyachki 82G, Volgograd, 400082, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Trying to choose the best advertising source, business leaders are often guided by their own opinion on the effectiveness of the various sources or their popularity. At the same time, in the automotive segment studying the views of consumers who bought a car allows to make a paradoxical conclusion that the most famous and popular sources generate small amount of traffic and, as a consequence, low volume of sales. The article presents the results of the survey of automobile holding clients in Volgograd, that allow to obtain a complete picture of what the media and sources of advertising demand from consumers who have bought a car. Issue based on data of 2014, marked with the first significant signs of reduction in the automotive and other industries.

Keywords: advertising sources; audience analysis; target audience; advertising effectiveness; automotive industry.

Marketing Plan as a Tool of Products Promotion on B2B Markets

Ketova Natalya Petrovna, Doctor of Economic Sciences, Professor, Honored Scientist of Russian Federation, Head at the Department «Marketing and communication in business» Faculty of management South Federal University; Stachki ave., 200/1, Rostov-on-Don, 344007, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Anipchenko Anastasia, 4th year student faculty of management South Federal University; Stachki ave., 200/1, Rostov-on-Don, 344007, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Currently marketing planning is one of the most effective tools to enhance the competitiveness of industrial companies. The marketing plan is an essential part of general plan of a company and it requires the enterprise activity analysis through all functional blocks. Marketing plan presents all the information on the company’s activities in a clearly structured form; it allows to assess performance and to formulate the company’s goals, and to determine a program necessary to achieve planned results. The methodology of developing the marketing plan for a company is described in this article. Based on the analysis of company «Empils» activity the project of marketing plan for the company for 2017 is developed. In this plan the recommendations for interaction with consumers, intermediaries and other market actors to improve the efficiency of product promotion are taken into account.

Keywords: marketing plan; B2B market; marketing interaction; paint and varnish industry.

Theoretical and Practical Aspects of Improving the Tourist Services Quality

Tappaskhanova Elizaveta Oyusovna, Candidate of Economic Sciences, Associate Professor at the Department of Management and Marketing, H.M. Berbekov Kabardino-Balkaria State University; Chernyshevskogo str. 173, Nalchik, KBR, 360004, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Tokmakova Ruzana Azikovna, Candidate of Economic Sciences, Associate Professor at the Department of Management and Marketing, H.M. Berbekov Kabardino-Balkaria State University; Chernyshevskogo str. 173, Nalchik, KBR, 360004, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Handohova Zalina Arsenovna, Candidate of Economic Sciences, Associate Professor at the Department of Management and Marketing, H.M. Berbekov Kabardino-Balkaria State University; Chernyshevskogo str. 173, Nalchik, KBR, 360004, Russian Federation (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In recent years the tourism development requires special demands to the quality of services in this sphere of human activity. In this paper some theoretical and practical aspects of improving the quality of tourist service are investigated. Approaches to the quality of service evaluation are under investigation: types of quality J. Juran and W. Edwards Deming, model of the difference in quality service; method «Mystery Shopping» and typology of service elements E.R. Cadotte and N. Turgeon. The necessity of staff motivation and skills development to enhance service quality in tourism and recreation is proved. The main directions of solving these problems at the regional level are described. The role of «Tourism information centre» in improving the tourism services quality is discussed in the paper. The necessity of its development in the region is in the spotlight. The necessity of improving the efficiency of tourism service infrastructure is proved in the article.

Keywords: tourism service; quality of service; types of quality, quality models; staff training; staff motivation; system of staff training; «Tourism Information Centre»; tourism infrastructure.

Economic Problems of the Russians

ROMIR The largest Russian private holding company specializing in marketing, media and socio-economic researches. ROMIR is the exclusive representative of international research Association Gallup International/WIN in Russia and the CIS, which makes it possible to conduct research in more than 70 countries around the world. ROMIR has its own regional network, consisting of more than 30 joint ventures in key regions and the former Soviet republics.(This email address is being protected from spambots. You need JavaScript enabled to view it.)

The Russians are concerned about rising prices and high inflation, poverty and low wages. The third place in the alarmranking takes unemployment, which in previous years was inferior to the communal servicesproblems. In this year problems with water- and electricity supply are lost relevance not only to unemployment but also to corruption. For three years the severityproblemsof crime, drug addiction and migrantsare decreased. However, unresolved international problems that bothered the Russians two years ago upped today their criticism towards the government. To improve their own well-being half of the Russians expect the state money – in the form of increased pensions and benefits, of increasedsalaries for state employees, or simply the distribution of the stabilization Fund between the poor population. The active labor part of the population still believesin state support for economic development and private business, but such hopes are less. Ten years ago, aggregate responses on support of economy development measures accounted for 45%, now they are 35%.

Keywords: national survey; incomes; rising prices; unemployment; poverty; corruption; pensions; wages.