3D Printing Market: Drivers and Barriers

Тokarev Boris E., Associate Professor of Marketing, Department of Marketing, State University of Management, Riazanskii prosp, 99, Moscow, 109542, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The analysis of possibilities of development of the market of 3D printers proposed in this article is a logical continuation of 3D printing technologies and current market status reviews. The author was made desk research that shows forces for market development, and that oppose it. The article identified and grouped drivers and barriers of the market. Determination of influence forces on further market situation of 3D printing can be the next goal of the studу.

Keywords: technology, 3D printing, market, segment, drivers, barriers.

Legal Aspects of Internet Marketing in Russia

Chardymskiy Maxim G., Candidate of economic sciences, associate professor for department of marketing, economy and sociology of labour, Russian State Social University 107076, 18 Stromynka street, Moscow, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Internet marketing develop steadily on the Russian market and worldwide, causing the necessity to apply legal norms to regulate marketing activity in global network. The published work presents an overview of legislation which forms the basis of legal regulation of Internet marketing in Russia, as well as generalized assessment for the legal base of Internet marketing.

Keywords: Internet marketing; legal regulation of Internet marketing.

The Changing Needs of Individuals and Behavior Model in the Consumer Society

Bondarenko Victoria A., Doctor of Economics, associate Professor of Marketing and advertising department of the Rostov state economic University (RINKH), B. Sadovaya, 69, Rostov-on-don, 344002, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article takes questions of value characteristics of individuals changing and of its determination for purchasing choices and paths of decision making about purchase of goods and services in modern society, which is called a consumer society. The author determines as one of the significant factors that lead to these changes global informational influence with help of mass media. The author concludes that in modern society we have the objectively transformation occurred in the hierarchy of average of the individual needs and his model of consumer behavior in the new conditions.

Keywords: hierarchy of needs, rational choice, irrational choice, behavior, consumer society.

Development Problems of Russian Retail

Paramonova Tatiana N., Ph.D., professor, Head of the Department of technology and sales management of Plekhanov Russian University of Economics, 36, Stremyanny lane, Moscow, Russian Federation, 117997 (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Popova Irina N., senior teacher of the Department of technology and sales management of Plekhanov Russian University of Economics, 36, Stremyanny lane, Moscow, Russian Federation, 117997 (This email address is being protected from spambots. You need JavaScript enabled to view it.)

State of Russian retail and macro factors of the ambient environment influences on its development as well as possibility of state support for industry has been examined and internal problems retailers has been affected.

Keywords: retail chains; retail; macro factors of the ambient environment; consumers; demand.

Marketing Research Evaluating the Effectiveness of Design Concepts of Advertising

Skrynnikova Irina A., Ph.D., Associate Professor, Head of the marketing and advertising chair of the Institute of service and business ( the branch) of Don State Technical University, 147 Shevchenko street, Shakhty, Rostov region, 346500, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Shamrai Valeria V, undergraduate of «Trade Business» of the Institute of service and business ( the branch) of Don State Technical University, 147 Shevchenko street, Shakhty, Rostov region, 346500, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The peculiarities of conducting market research evaluating design concepts of advertising are pointed out. To get the necessary information a method of qualitative survey of a focus- group has been used. The present paper contains some theoretical approaches to the process of organizing and conducting focus- groups, and recommendations on practical usage of this method for choosing the most attractive advertisements for children’s toys store. The present researching involved a lot of students and it has resulted in meeting researching and educational purposes of teaching process. To organize an effective discussion the participants of focus group were offered three variants of advertising materials, as well as the criteria of evaluating advertising in future.

Keywords: marketing research; focus-group; advertising design; effectiveness of advertising.

Using a Marketing Approach to Strategy Development of Cruise Tourism

Logunova Natalya A, Candidate of Economic Sciences, Associate Professor, Kerch State Maritime Technological University, Ordzhonikidze 82, Kerch, Crimea, 98309 (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In article on the basis of the conducted market research of the cruise market with use of a method of analytical group and combinational distribution of units of population by means of creation of tables of a mutual contingency consumer motivations and the factors having impact on a level of demand on a cruise tourist product are established, and the general and distinctive characteristics of domestic and foreign cruise tourists are revealed.

Keywords: cruise tourism; consumer motivation; marketing approach; a statistical study.