Kinomarketing: theory and practice of promoting. Part One. Theory of Kinomarketing

Shevchenko Dmitriy A., Doctor of Economics, professor, head of marketing and advertising of the Russian State University for the Humanities, an honorary member of the Guild of Marketers. Moscow, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Kinomarketing – an activity aimed at meeting the needs and demands of the audience, as well as profit from the sale of the movie. The article highlights the theoretical approaches to understanding kinomarketing, practical marketing problems faced by the Russian film industry.

Keywords: Kinomarketing; Marketing. Promotion; Russian cinema industry; Film industry; Movie; Kinomarketolog.

The methodology of the focus group research in the social networks of the internet

Galimov Ruslan R., graduate student, lecturer Department of Economic Theory Moscow State University of Mechanical Engineering (MAMI). Moscow, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article presents the author’s methods of organizing and conducting a focus group research in social networks of the Internet, for example, the popular social network «Vkontakte», and also reviews the effectiveness of these proposals into practice. The author allocates the main advantages of the focus group research in social networks compared with traditional focus groups and focus groups in a forum format.

Keywords: marketing research; social networks; «Vkontakte»; focus group research; methods.

Influence of the image on the competitive capacity of a restaurant or notes of the beginning restaurant keeper

Nadtochy Veronika A., postgraduate student of hospitality and tourism industry Department of the Plekhanov Russian University of Economics. Graduate of Plekhanov University. Has studied at the Haaga-Helia University of Applied Sciences (Helsinki, Finland) under the internship on a specialty in Hotel,Restaurant and Tourism Management. Moscow, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

The article is devoted totopical issuesof the organization and management in the restaurant business and is based on the personal author experience. There are some questions, which are considered in the article: competitive ability of a restaurant business, where reputation, image and brand take crucial role, also are analyzed typical restaurant keepers’ mistakes and are revealed some problems of formation of the company image.

Keywords: brand name; image; customer; service quality; competitiveness; restaurant business.

Distant territories development management: marketing features

Glebova Natalja M., Candidate of economic Sciences, professor of department economy and marketing Omsk economic institute, Omsk city, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Kiseleva Evgenia O. , for graduate students of Omsk economic institute, Omsk city, Russia (This email address is being protected from spambots. You need JavaScript enabled to view it.)

In this article you can find the main aspects of territorial marketing including the features of the distant territories which are less attractive for investors.Such territories need to make much more efforts to attract external resources and to develop their internal opportunities.That is why the existing territorial marketing structure is supplemented by the authors with investment marketing which aim is to attract investors to develop distant territories.

Keywords: distant territory; territorial marketing; investment marketing.

About Average Salary and Decile Coefficient

Chudina Tatiana I., "Practical Marketing" Chief editor assistant (This email address is being protected from spambots. You need JavaScript enabled to view it.)