A. Voronov, E. Khandamova
Simulation modeling of marketing communications

The peer review devote to results of development of new methodological approach to modeling of marketing communications on basis of economical and mathematical methods. Early models reports about cardinal structural elements and logic of modeling, but they cannot appraise in cost necessity and results of marketing communications in competitive environment. Our approach makes it possible to development and analyze scenarios of competitive situations in choice of variants for complex of marketing communications of concrete business, make the estimate of the results for placement of funds to communications.