SUMMARY.
 
S. Borisova
Кризис маркетинга в России: миф или реальность?


 
The article presents the author's position has become in recent popular theme: "Marketing crisis" in Russia. The author finds the exploitation of the topic so far unfounded. More actual is to discuss the possibilities of application one way or another concept of marketing for enterprises of different sectors and industries, the efficiency of marketing technology, etc.