SUMMARY   S. Grigoryan, N. Gerasimova The crisis in the economy and marketing of non-profit organizations (e.g. private pension funds)   In the face of economic crisis distrust of citizens to financial institutions increased, efficiency in the management of pension savings has declined. How to behave in a crisis of non-state pension funds? What is the strategy of behavior in the market to follow? Which marketing tools to choose? The situation comment specialists of non-state pension funds and independent experts. The article concludes that the difficulties will can overcome through proper marketing policy.