«Practical Marketing» is included in «List of leading reviewed scientific journals and publications, in which the major scientific results of dissertations on competition of scientific degrees of doctor and candidate of sciences should be published» *

Review Regulation

Dear Authors!

We publish all submitted materials if they have scientific and practical value and can be interesting and useful for readers.

All incoming materials are sent for review to the members of editorial board and to other experts if necessary. The journal uses anonymous peer review, the reviewer and the author does not know each other. The reviewer evaluates the scientific novelty, the relevance of the research, the completeness of the subject, etc. The decision about the publication will be made on the basis of the received reviews. If reviewers have remarks, authors receive recommendations about correction of the article or reasonable refusal.

All reviews are stored within 5 years.

Terms of Publication and Recommendations on the Articles

Articles are received by e-mail. The period of review submitted articles - up to one month. If you have not received a reply, please remind about yourself, as there are cases that e-mail does not reach. Don't forget to set the e-mail's Subject, otherwise the letter will be taken as spam and deleted without being read.

To receive an issue of the journal it is necessary to pay for it. The cost of an author's copy is 1 100 rubles.


Materials are published in «Practical Marketing» by the average volume in 8-15 pages. You should send the author’s photo together with your article (the size should be big to have a chance to reduce and cut it if necessarily, file volume with the photo - from 0,5 Mb to 2 Mb). Do not insert the photo into MS Word! Photos and illustrations should be sent in separate files! Names of all sent files should begin with a surname of the author, for example:

  • Smith-Article.doc
  • Smith-Graph.xls
  • Smith-Photo.jpg

Summary and keywords should be applied to the article both in Russian and English. Translations into English should be made by expert, and not by an automatic translator.


Structure of the article:

  1. Heading on Russian (max. 100 symbols, including spaces).
  2. Author's full name on Russian.
  3. Title, position, place of work, work address (postal code, city, street, house), e-mail address of each author. Don't embed this information into a spreadsheet and don't do it any other unusual way!
  4. Summary (100-250 words). Summary should reflect the content of the article or the research results. The summary structure should conform to the logic of the research results description. The best type summary: a brief reiteration of the article structure– aims and objectives, methods, results, conclusions. Summary has a function of independent of the article source of information.
  5. Keywords (from 4 to 8 words or phrases; separated with a semicolon).
  6. Heading on English (all words except articles, prepositions, etc., start with a capital letter).
  7. Author's full name on English.
  8. Title, position, place of work, work address (house, street, city, postal code), e-mail address of each author on English.
  9. Summary on English. It must be written in quality English language!
  10. Keywords on English (separated with a semicolon).



Page setup: the A4 format, fields on 2 cm from all sides, orientation only book. Font Arial, 10th size, or Times New Roman 12 size. In the menu Format - Paragraph set parameters for all text: alignment - left edge; space left and right - 0, indention - 1,25 cm (in tables - without an indention); interval before, after - 0, interlinear - single. If you want to separate one part of the text from another by an interval, use the Enter key. For title: alignment - on the center, a size of title depends on their rank 12-16. For titles and every phrase if necessary use «all capital letters». Don’t use Shift and Caps Lock for capital letters. It doesn’t concern to the first letters of the proper names, the first letter of the first word in the sentence, etc. Don’t try to model the text; the main thing is the clear structure of the text.

To make the links to sources, literature, notes use only subpage footnotes with automatic numbering! For foreign literature it is necessary to provide in addition data in English: author(s), title, year of edition, publishing house. As a rule such information is given in all editions.

If the note belongs to words or the data in the table the asterisk * is put, and the note text should be given directly under the table. Tables, drawings (charts) etc. have to be numbered and entitled (use separate numbering for tables and drawings). In the text there should be links on them, for example: «The structure of sample is resulted in table 1», «Distribution of answers to a question is shown in picture 1» or «It is visible from structure samples (table 1)».

All graphic objects should be edited, that is at double click by a mouse they have to open in that program in which were made. If at double click there is an Object Format window, and nothing in this object can be changed (except the sizes that will lead to contents deformation, especially fonts), this drawing doesn't suit for the press! Drawings should be sent in separate files in the program they were made.
Drawings and schemes made in MS Word, have to be grouped, the text is placed into the object, instead of being in the general text. Formulas have to be done in the editor of formulas (Insert - Object - Microsoft Equation 3.0). Short formulas that doesn’t contain special symbols, for example, x = a + b, have to be written usually in the text.

Separately at the end of the article you should print a list of literature in English in the mentioned order.

Please specify your address for the journal delivery (won't be published) and the date when you send us the article.

With gratitude for attentive reading and implementation of these simple requirements,
with hope of effective cooperation
Chief Editor
Suren Torosovich Grigoryan